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March 08, 2009

【アサヒSlat(すらっと)】w

 ようこそ!アサヒビールホームページへ。【アサヒSlat(すらっと)】商品のご紹介。アサヒSlat(すらっと)は、果実をその場で搾ったような果汁感があって大人っぽい、1缶(350ml)当たり88kcalの缶チューハイのブランドです。 

 先月発売になった時から気になって仕方がなかったんですが・・・・英語で”すらっと(slut)”と言えば女性に対する侮蔑的単語。有名な”bit○h”と同等か、それ以下な感じでgoo辞書を引くと”ふしだらな女、だらしのない女、尻軽女”と出てきます。海外だとマドンナの今回の離婚騒動などに対して侮蔑的に使われた言葉。昔、ダイアナ妃にこの言葉を使った例があって「一国の(前)皇太子妃そこまで書くか~」と思った事があります。

 勿論天下のアサヒビールさんですから、多分そのあたりはご存知で、表記には"Slat( 木・金属の細い薄板を張る)”の方を使っていますし、正式には発音も微妙に違います。まあ今時は酒屋さんで「すらっと、ちょうだい」等と言うことはなくスーパーやコンビニでかごに入れるだけでしょうから大きな問題ではないんでしょうが・・・TVのCMで流れているのを見ると、「このCMに出ている女性はこのリスクを知っているんだろうか?」と思ってしまいます。

 怪しい日本語商品名としては「クリープ(”薄気味悪い”に発音が近い)」「カルピス(”牛のおしっこ”に発音が近い」「ポカリ・スウェット(”ポカリの汗”って何?)」「ウッドペッカー(表現自粛)」等がありますが、また新しい仲間が加わりました(笑)。

Slat

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